Bachelor in Marketing and Digital Strategies

The Bachelor in Marketing Management and Digital Strategies at Cedeu arises from the need to address a professional reality where digital transformation and data-driven strategies define business success. This program enhances employability by providing a cutting-edge education focused on skills, abilities, and competencies essential for excelling in the competitive world of marketing. With an emphasis on excellence and innovation, students will be prepared to design, implement, and manage marketing strategies that drive business growth in the digital era.

The programme is structured across several core modules and elective specializations, allowing students to tailor their studies to their interests. Key areas of focus include:

• Core principles and theoretical frameworks.
• Advanced topics and contemporary challenges in the field.
• Practical workshops and lab-based projects.
• A final dissertation or capstone project under expert supervision.

Admission to the Bachelor in Marketing and Digital Strategies programme is competitive. Successful candidates typically possess a strong academic background and a demonstrated passion for the subject. General requirements include:

• Completed secondary education (or Bachelor's degree for Master's programmes) with excellent grades.
• Proof of language proficiency (Spanish and/or English, depending on the course).
• A compelling personal statement and letters of recommendation.
• Successful completion of an entrance interview or examination may be required.

Graduates from the Bachelor in Marketing and Digital Strategies programme are highly sought after by employers in a variety of sectors. The analytical, practical, and creative skills developed during the course open doors to a wide range of career paths, including roles in:

• Multinational corporations and dynamic startups.
• Governmental and non-profit organizations.
• Research institutions and academia.
• Consulting and advisory firms.

Our dedicated careers service provides personalized support, networking events, and workshops to help you launch your professional career successfully upon graduation from CEDEU - University College.